The Importance of a Digital Strategy
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach. What you will learn:
- The key components to a digital strategy
- Asking the right questions to guide success
- Positioning yourself in the marketplace
- Creating a strategic marketing plan that achieves visibility, engagement, and conversions in a crowded marketplace
What Will Your 2017 Marketing Plan Look Like?
About the Speaker
Sarah has a matchless passion and outlook on digital marketing. Her background in digital design, website development, photography, video production, and journalism provides a unique combination of skills to help her succeed in the digital marketing industry. Recognizing a need to bridge the gap between company branding and business development, Sarah started to explore digital marketing. Sarah graduated from University of Wisconsin – Whitewater with a dual degree in Multi-Media Digital Arts and Journalism. Today, Sarah continues to develop a method for connecting the right businesses with the right customers through comprehensive digital strategy planning and execution. |
If you want to get ahead of the game, check out our 2017 Strategy Kit