Google Analytics 201

In part 2 of our Google Analytics training series, we look into some more advanced implementations and reporting that is available within the platform. With websites becoming more interactive and users wanting to complete various tasks, defining a "successful" interaction and figuring out how to track it is vital. 

With a plethora of reports and data points at your fingertips, Google Analytics also gives you the ability to pinpoint the specific metrics that are important to you, saving you time and frustration. 

Topics Covered:

  • Advanced Goal Setup and Reporting

  • Tracking user interactions (videos, downloads, external links, site search)

  • Google Analytics for multiple sites and/or sub-domains

  • Creating Custom Reports & Dashboards


About the Speaker

Justin Kerley is the Director of Search Marketing at Top Floor, working with clients to implement digital marketing strategies that include SEO, PPC, Email, Content and Social Media. Justin is Google Analytics and AdWords certified and has experience working with generating business for clients with both Ecommerce and lead generation models.




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