Google Analytics 101

Google Analytics is an incredibly powerful tool to help you understand your website's performance. It can also be overwhelming. In this webinar, we will discuss how best to begin utilizing this Analytics powerhouse. Topics covered include:

• A definition of terms commonly used in the platform
• How to setup a basic installation of the code
• A look at 4 useful reports
• An introduction to Advanced Segments

About the Speaker

Justin Kerley is the Director of Search Marketing at Top Floor, working with clients to implement digital marketing strategies that include SEO, PPC, Email, Content and Social Media. Justin is Google Analytics and AdWords certified and has experience working with generating business for clients with both Ecommerce and lead generation models.