Why Trade Shows?
Investing in a trade show isn’t cheap! In fact, it’s often the most expensive item in a B2B marketing budget. First, you have the booth rental space, sponsorships to consider, booth signage, staffing – the list goes on. Industry estimates for B2B businesses suggest that the average cost per lead of trade show attendance is roughly $96.
Despite the cost, trade shows tend to be worth the expense. The face-to-face networking opportunities put you in front of your target market, and you can have actual conversations with the people most likely to purchase your products and services. You also get to meet with competitors and grow your existing relationships – all within the same physical space. Unfortunately, limited time with prospects in the booth means that unless you have a solid follow up plan that furthers your marketing efforts you are likely leaving money on the table.
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What you can expect:
- Digital marketing fundamentals
- Tips for before, during and after the show
- Getting the most from your investment